Business brief
The studio, the offer and the next step.
A plain description of copythis.ad and its free-ad pilot.
- Company
- copythis.ad is an independent ad creative studio specializing in UGC-style video advertising and social-media video. Its internal platform supports the studio’s creative research and planning workflow.
- Services
- UGC-style video advertisements, existing-ad creative refreshes, and short-form social-media video creative for business clients. Campaign management, media buying, and ad spend are separate from the free-ad pilot.
- Who it’s for
- Businesses with a clear product, service, or advertised offer and a defined audience. Founders, owners, and marketing decision-makers can apply. Existing advertisers are a priority; suitable businesses new to advertising can also apply.
- The pilot offer
- Selected pilot clients receive ONE finished video advertisement FREE. A script, concept, or storyboard alone does not fulfil the offer. Format, scope, review process, and intended use are agreed before production.
- The process
- Application and intake → invitation to a discovery video call → confirmation of fit and an agreed free-ad brief → production and delivery → optional paid creative agreed separately. An invitation to a call does not mean the business has already been selected.
- Information needed
- The application asks for a name, an email, a website or business page, and the goal for the ad. The offer, audience, and any existing advertising are covered on the discovery call. No passwords or advertising-account credentials are required.
- Creative approach
- Study advertising patterns and develop an original execution around the client’s business, claims you can back up, and approved materials. An improvement is a creative hypothesis to test, not a guaranteed lift in performance.
- Further work
- Additional advertisements, creative angles, and short-form social videos may be discussed as separate paid projects. Commercial terms are agreed before that work begins.